Debonair Devices Limited, a mobile phone solution provider company registered in the British Virgin Island, has concluded plans to launch its Bamboo D700 tablet into the Nigerian market.
It is the first tablet computer built specifically for emerging markets billed to be launched in Nigeria and later in 17 other African Countries.
Adebola Omololu, chief executive officer of the company said Bamboo D700 is the product of long-term research developed specifically to help provide solutions to some unique problems being faced by emerging markets.
Consumers in emerging markets, he stated, need real-time, on-demand access to content, the internet, computing and communication tools, and practical solutions to problems.
He said many of the tablets currently selling in Nigeria and other emerging markets are developed and targeted at western markets and lean towards the needs of western and established markets with prices ranging from $400 to over $5,000.
These tablets, he added, have little or nothing to offer the developing economies in terms of helping them to find solutions to the myriads of problems plaguing them saying that this propelled Debonair Devices Limited to conduct a research which led to the development of Bamboo D700.
“At Debonair, we recognised that tablets are developed to solve problems and started asking ourselves: how can we develop a tablet focused on the needs of emerging markets (such as Nigeria), with features that can match (or exceed) any luxury brand and at prices that appeal to the earning capacity of individuals in emerging markets?” Omololu said.
He stressed that: “Today, we’re pleased to announce the launch of the Bamboo D700 tablet computer. The first tablet computer built specifically for emerging markets.”
Some of the unique problems in the emerging markets that the Bamboo D700 is out to tackle include: Growth of small & medium scale business, Youth unemployment, Female empowerment, Government: Security, Education, Agriculture and Local contents.
“In many emerging markets, there are challenges of steady electricity supply from the national grid. Based on this, we have developed the Bamboo tablet to run on the optimal combination of the right Computer Processing Unit (CPU) speed, memory size and battery type to provide the longest lasting tablet computer device on a single charge,” Omololu added.
He also pointed out that emerging markets have a large number of users who would adopt tablet computers as their first computer hardware device for both voice and data usages which may lead to confusion on data and voice plans.
first appeared on businessdayonline.com
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